Nata Dvir was appointed Macy’s chief merchandising officer in February 2021. In September 2017, Dvir was named Macy’s General Business Manager for Beauty, a new role in the organization. In that role, she transformed the cosmetics and fragrance business, creating a more open and experiential environment in store, enhancing entertainment and customer experiences, taking a fresh approach to digital engagement and expanding new brands. In February 2020, Dvir added responsibility for Center Core merchandise, including jewelry, handbags, shoes, intimate apparel and accessories.
Dvir has held various leadership roles within Macy’s merchant organization, including experience in Men’s, Beauty, Shoes, Jewelry, Food and Licensed businesses.
Dvir began her career as an executive trainee at Macy’s. She holds a bachelor’s degree from Syracuse University.