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We offer beloved luxury brands, as well as two private brands exclusively sold at Bluemercury.

Bluemercury's Private Brand Portfolio

The Cache

The Cache was created to help customers find the latest undiscovered, emerging, and cutting-edge brands. Rotating every few months, the Cache acts as an incubator to highlight finds by the Bluemercury team that are so loved they're immediately taken home and incorporated into routines.

Neighborhood Store Growth

With ideal neighborhood locations nationwide, Bluemercury is closer to its clients than any other beauty retailer, and whether clients connect in person or on their device, Bluemercury endeavors to always be their local destination for luxury beauty.

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