Backstage and Last Act

Our clearance and off-price strategies have made it easier to shop at a discount, giving our customers more reasons to visit our stores, while also attracting new customers. Notably, Last Act – separate clearance spaces on our floors – has been successful. Last Act boosts sales of clearance items with steep discounts and clear pricing. It also improves the full-price shopping experience as it cleans up the selling floor. In 2016, we continued to open Macy’s Backstage off-price store locations inside Macy’s stores, which will remain a focus moving forward.