Our clearance and off-price strategies have made it easier to shop at a
discount, giving our customers more reasons to visit our stores, while
also attracting new customers. Notably, Last Act – separate clearance
spaces on our floors – has been successful. Last Act boosts sales
of clearance items with steep discounts and clear pricing. It also improves
the full-price shopping experience as it cleans up the selling floor. In
2016, we continued to open Macy’s Backstage off-price store locations
inside Macy’s stores, which will remain a focus moving forward.