Focusing on an Upscale Niche

Bloomingdale’s separates itself from the mainstream and is reinforcing its position as an authority for upscale, contemporary fashion. Customers are attracted by the latest styles from the hottest brands, such as Burberry, Chanel, Christian Dior, David Yurman, Frame, Gucci, Jimmy Choo, John Varvatos, Louis Vuitton, Maje, N Nicholas, Sandro, SJP Collection, T by Alexander Wang and Tory Burch. Bloomingdale’s shoppers have come to expect and savor variety – the newest looks from established brands, as well as unique products from rising young designers. Supporting these fashion brands are exceptional customer amenities – international visitors’ centers, personal shoppers, outstanding fitting rooms and lounges – elegant events and personalized, attentive service that strengthen customer relationships and build loyalty.