After initial pilots in 20 markets in 2008, we rolled out
the My Macy’s localization initiative across the country
in 2009. In doing so, we created eight stores regions and 49
new districts (for a total of 69 districts). We added human
intelligence – including new district merchants and
planners – in each district in a manner that enables us
to tailor merchandise assortments and the shopping experience
by location. My Macy’s is proving itself to be a powerful
competitive differentiator and driver of sales. In 2009, all of
the company’s top 12 markets in sales growth were from
the initial My Macy’s pilot districts. As the national
rollout progresses, we expect the remainder of the company to
perform consistently with the initial pilot districts.