Macy’s is recognized as a retail industry leader in
developing private brand merchandise that differentiates the
assortments in our stores and delivers exceptional value to the
customer.
Merchandise for each private brand, available “Only at
Macy’s,” is developed to appeal to a certain
customer lifestyle and is supported with marketing programs
that create a precisely defined image. Macy’s also
develops private label goods to meet specific customer needs
and to fill gaps in the assortment.
For women, Alfani offers modern separates with a clean,
feminine sensibility and a refined fit. The brand is designed
to be the stylish woman’s resource for wear-to-work
clothes that are both polished and versatile. Alfani for women
includes sportswear, intimate apparel, jewelry, shoes and
accessories.
Alfani offers clothing for the man who wants to look modern
and professional. The collection is designed with an emphasis
on fabric, detail and performance. Alfani for men includes
sportswear, tailored clothing, furnishings, shoes and
accessories. A recently introduced line extension, Alfani Red,
adds a streamlined fit and fashion-forward edge to
men’s suit separates, sportswear, underwear and
accessories.
American Rag is a young, fashion-forward line of denim and
separates. A favorite among Juniors and Young Men, the line
melds vintage-inspired colors and prints with classic denim
and the season’s trends.
Charter Club offers classic, all-American style in
women’s ready-to-wear and home collections. The ready-to-wear collection, designed for the woman who appreciates
both style and ease, features separates assorted for all
occasions. The home collection provides the essential elements
to create an elegant, traditional décor. The brand includes
sportswear, intimate apparel, jewelry, accessories, bedding and
bath.
Club Room features classic American menswear for weekend or
business casual occasions and tailored suit separates for the
career-oriented professional. Club Room Estate is an edited
collection of enhanced pieces designed to exemplify the best of
classic American style. A recent extension to the Club Room
brand is CR by Club Room, a line of preppy clothing aimed at a
younger, more style-conscious customer. The Club Room brand
includes sportswear, tailored clothing, furnishings, shoes and
accessories.
Epic Threads is designed for tweens who want cool, original
clothing that expresses their personality. Taking a cue from
popular skate and streetwear brands, Epic Threads is urban,
imaginative and edgy. The brand has a strong denim base, a high-energy color palette and an individualistic sensibility.
First Impressions classic clothing for newborns and infants
is defined by fine fabrics and time-honored details. The
collection’s soft fabrications and sweet, traditional
designs make First Impressions a favorite gift choice. The
brand includes clothing and matching accessories for boys and
girls with an emphasis on special occasion dressing.
A comprehensive brand of children’s play and school
clothes, Greendog has an easygoing, natural style, a relaxed
fit and an appealing price. Kids love the smart, fresh design
and parents appreciate the great value and easy care. The brand
includes mix-and-match pieces for school, casual and sport
for infants, toddlers, boys sizes 2 – 7 and girls sizes 2
– 6X.
This luxury collection for the home evokes the cool, clean-lined style of a world - class hotel, creating an oasis in the
modern world. Hotel offers high thread-count sheets and
luxurious fabrics for the customer who appreciates quality and
modern design. The sophisticated collection includes bedding,
bath and mattresses. Salon by Hotel Collection expands the
brand’s offerings in bedding in a softer, more feminine
direction, with an emphasis on couture details and luxurious
fabrics.
I.N.C for women delivers up-to-the-minute, trend-right sportswear designed to add freshness and fun to the
fashionable woman’s wardrobe. Cutting edge, off-the-runway trends are captured and delivered in high profile,
affordable clothes and shoes for the woman who wants to be
noticed.
I.N.C Men offers fashion-forward clothing with a modern
fit and sharp styling. Cool, understated suit separates, a
broad range of style-conscious denim, sophisticated knits and
graphic T-shirts are designed to mix and match for maximum
versatility for the contemporary man.
With fun colors and flirty prints, Jenni by Jennifer Moore
intimates stand out as the choice for the young, fashionable
customer. The brand features a bright and cheerful selection of
pajamas, loungewear and lingerie.
With a pretty, feminine sensibility and an emphasis on
comfort, JM Collection is designed for the woman who wants
versatile, work-to-weekend clothes at an affordable price.
The collection consists of easy, classic silhouettes updated
each season in new colors, prints and textures. Solution-oriented separates like the Magic Pant are an important part of
the brand’s growing appeal.
Designed for the busy woman with an easy, modern sense of
style, this brand offers a versatile collection of fashionable
sportswear and stylish accessories that transition from home to
work to weekend. Style&co. Home bedding offers the same
clean lines, great style and mix-and-match ease she loves.
The brand includes sportswear, shoes, jewelry, handbags,
accessories and bedding.
Elegant and refined, this brand of European-inspired
classic menswear is characterized by luxury fabrics and
attention to detail. It is designed for the more traditional
customer, who expects the best in investment dressing. The
brand includes sportswear, tailored clothing, furnishings,
shoes and accessories.
Inspired by the latest trends in casual home entertaining,
The Cellar offers innovative design in a combination of core
basics and seasonal collections for both indoor and outdoor
entertaining. The Cellar includes decorative housewares,
tableware, serveware and glassware.
With more than 20 years of success to its name, this
cookware brand is a trusted line in countless American
households. Designed to provide high performance at a
reasonable price, Tools of the Trade offers quality,
reliability and style in cook-ware, and cutlery. The
brand is divided into different lines to suit the needs of
every kind of cook, from novice to expert.